Choosing the best B2B SEO services can make or break your lead generation strategy, particularly critical when 76% of B2B website traffic comes from search engines. B2B companies face distinct challenges: longer sales cycles, complex buyer journeys, and the need to rank for high-intent keywords that actually convert decision-makers. I've worked with B2B brands across SaaS, manufacturing, and professional services, and I can tell you that finding an SEO partner who understands enterprise buying behavior is rare. This guide evaluates 10+ agencies based on their B2B track record, lead generation capabilities, and proven results with business clients. Each brings something different, whether it's AI-powered link building, content-first strategies, or conversion-focused technical SEO.
My Research Approach for This Ranking
I evaluated each agency using publicly available information, including client reviews, case studies, ratings, and service details on Clutch, B2B directories, and the agencies' official websites. I only included companies with a clearly demonstrated track record in B2B SEO.
→ See my full research breakdown
- Linkee - Best for AI-powered link building
- Loopex Digital - Best for full-service SEO execution
- Straight North - Best for lead generation strategies
- Thrive Internet Marketing Agency - Best for local and multi-location SEO
- Coalition Technologies - Best for technical SEO
- Boostability - Best for white-label SEO
- Brafton - Best for SEO content development
- Directive Consulting - Best for B2B demand gen marketing
- Single Grain - Best for B2B CRO
- Level Agency - Best for paid media + SEO
- XQL Group - Best for pipeline-focused B2B SEO plus AEO/GEO
Why Your Business Needs a B2B SEO Agency
Standard SEO doesn't cut it for B2B brands because you're not just chasing traffic, you're targeting decision-makers with specific pain points and long consideration cycles, with 74.6% of B2B sales to new customers taking at least 4 months to close.
Agencies focused on B2B understand how to map keywords to buyer stages, build authority through thought leadership content, and create conversion paths that nurture leads over weeks or months.
They also know which metrics actually matter for B2B, like qualified lead volume and pipeline contribution, not just vanity metrics like page views.
That's why choosing an agency with B2B experience leads to better alignment between your SEO strategy and revenue goals, especially when SEO-generated leads convert at approximately 15% compared to just 2% from traditional outbound, whether you're targeting enterprise accounts or mid-market buyers.
Top 10+ B2B SEO Agencies Breakdown and Comparison
Note: All data in this table is sourced from Clutch and the official websites of the listed agencies.
Linkee - Best for AI-Powered Link Building
Linkee Key Stats:
- Establishment Year: 2023
- Team Size: 50-100
- Headquartered in: Yerevan, Armenia, Los Angeles, US
- Hourly Rate: $25-49/hr
- SEO Services Offered: AI-powered link building, advanced outreach automation, SEO content strategy, backlink quality analysis
- Clutch/G2 Rating: 4.8/5 on G2 (4 reviews)
What Does Linkee Do?
We specialize in B2B SEO services that combine deep keyword research with targeted link acquisition to boost visibility among business buyers. Our approach focuses on intent-driven optimization to attract qualified organic traffic.
We integrate technical SEO and content alignment to support sales-oriented goals. This helps B2B brands generate more leads and rank for competitive business-focused terms.
Why I Picked Linkee for B2B SEO:
We built an AI-powered link-building system that automates prospect discovery and personalizes outreach at scale, which solves a major B2B challenge: securing high-quality backlinks without burning through manual hours. That automation matters because B2B brands need consistent authority building to compete for enterprise-level keywords and decision-maker attention.
Summary of Real User Reviews:
Users often mention how our AI-powered outreach saves time while maintaining quality. The intuitive dashboard and consistent backlink results show up in reviews, too.
From what I've seen in B2B, that combination of automation and quality usually signals a tool that understands both efficiency and search authority.
Loopex Digital - Best for Full-Service SEO Execution
Loopex Digital Key Stats:
- Establishment Year: 2018
- Team Size: 50+
- Headquartered in: Yerevan, Armenia, Los Angeles, US
- Hourly Rate: $25-70/hr
- SEO Services Offered: B2B lead generation, technical SEO audits, content marketing, on-page SEO, competitor analysis
- Awards: Top SEO Company in Armenia (Clutch 2021), Recipient of the Best in SEO Innovation award
- Recognizable Clients: WorkYard, SenseHR
- Clutch/G2 Rating: 5.0/5 on Clutch (77 reviews)
What Does Loopex Digital Do?
Loopex Digital delivers B2B SEO strategies tailored to complex sales cycles, prioritizing technical optimization and relevance for enterprise-level queries. Their services include in-depth keyword mapping, competitor analysis, and custom content creation built for business audiences.
They also integrate strategic backlink acquisition that strengthens authority in niche markets. Their approach aligns SEO performance with measurable business growth.
Why I Picked Loopex Digital for B2B SEO:
They handle the full SEO stack, from technical audits to content creation, which matters when you're dealing with complex B2B sales cycles that need multiple touchpoints. That end-to-end execution means B2B brands don't have to coordinate between multiple vendors to get rankings and leads moving.
Summary of Real User Reviews:
Clients often mention the team's responsiveness and results-driven approach. The expertise in link-building and tailored strategies shows up in reviews, too.
From what I've seen in B2B, that mix of technical skill and client communication usually signals an agency that treats SEO as a business growth channel, not just a ranking exercise.
Straight North - Best for Lead Generation Strategies
Straight North Key Stats:
- Establishment Year: 1997
- Team Size: 50-249
- Headquartered in: Chicago, IL, Charlotte, NC
- Hourly Rate: $100-149/hr
- SEO Services Offered: Lead generation SEO, SEO audits, keyword research, content optimization, local SEO, technical SEO
- Awards: WP Engine Elite Partner, and receiving accolades from the American Advertising Federation, MarCom Awards, and the Google Premier Partner Program
- Recognizable Clients: Whip Around
- Clutch/G2 Rating: 4.7/5 on Clutch (133 reviews)
What Does Straight North Do?
Straight North is a B2B SEO agency known for driving qualified leads through search optimization and conversion-focused execution. Their team uses keyword strategies to target high-intent business buyers.
They tailor on-page SEO, technical improvements, and content to support long sales cycles typical of B2B sectors. Clients benefit from increased visibility that translates into measurable pipeline growth.
Why I Picked Straight North for B2B SEO:
What makes them stand out is their focus on conversion optimization alongside rankings, which addresses a big B2B problem: traffic that doesn't convert. That dual focus means B2B brands get both visibility and qualified leads that actually move through the sales funnel.
Summary of Real User Reviews:
People highlight their professionalism and clear communication. The ability to improve conversions and traffic is a common theme in most reviews.
From what I've seen in B2B, that combination of strategic thinking and execution usually signals an agency that understands the full buyer journey, not just search rankings.
Thrive Internet Marketing Agency - Best for Local and Multi-Location SEO
Thrive Internet Marketing Agency Key Stats:
- Establishment Year: 2005
- Team Size: 10-49
- Headquartered in: Arlington, TX, Dallas, TX, Houston, TX, New York, NY, San Antonio, TX, Kansas City, MO, Austin, TX
- Hourly Rate: $100-149/hr
- SEO Services Offered: On-page SEO, link-building, content marketing, local SEO, conversion rate optimization, technical SEO
- Awards: Recognized in industry lists of best SEO companies; winner of Telly Awards and Meta/partner awards; frequent Clutch and The Manifest honoree
- Recognizable Clients: Brazos Higher Education, Berryman Products
- Clutch/G2 Rating: 4.6/5 on Clutch (103 reviews)
What Does Thrive Internet Marketing Agency Do?
Thrive offers B2B SEO services that emphasize organic visibility and lead generation through strategic content and technical SEO. Their team targets business-relevant keywords to capture relevant search traffic.
Thrive integrates SEO with conversion optimization to support business acquisition goals. They work across industries to align SEO with revenue objectives.
Why I Picked Thrive Internet Marketing Agency for B2B SEO:
They cover the full spectrum from technical SEO to content and conversion work, which solves the challenge of B2B brands needing multiple capabilities under one roof. That comprehensive approach means you're not juggling different agencies for different parts of your SEO strategy.
Summary of Real User Reviews:
Clients report significant traffic and conversion improvements. Strong communication keeps coming up in reviews, too, though some projects have had mixed execution results.
From what I've seen in B2B, that pattern of strong results with occasional execution gaps usually signals an agency that's scaling fast and needs tighter project management.
Coalition Technologies - Best for Technical SEO
Coalition Technologies Key Stats:
- Establishment Year: 2009
- Team Size: 50-249
- Headquartered in: Los Angeles, CA, Austin, TX
- Hourly Rate: $50-99/hr
- SEO Services Offered: Ecommerce SEO, SaaS SEO, technical audits, content marketing, custom SEO strategies, link-building
- Awards: Top 1000 company globally and among the best SEO and PPC companies in the world by Clutch, Google Premier Partner Award in 2022, and achieved Elite Partner status with BigCommerce
- Recognizable Clients: Coast Integrated LLC, WestPoint Home
- Clutch/G2 Rating: 4.8/5 on Clutch (154 reviews)
What Does Coalition Technologies Do?
Coalition Technologies provides B2B SEO services built on deep analytics and customized optimization strategies. They focus on technical SEO, keyword research, and organic content development tailored for business audiences.
Their team also supports link building that strengthens domain authority in competitive B2B niches. Coalition's approach aims to improve search visibility and lead quality for enterprise clients.
Why I Picked Coalition Technologies for B2B SEO:
Their strength is building custom strategies based on analytics, which addresses the B2B challenge of needing tailored approaches for different industries and buyer personas. That customization matters because B2B brands can't rely on cookie-cutter SEO when targeting specific decision-makers with unique pain points.
Summary of Real User Reviews:
People often mention significant improvements in traffic, rankings, and revenue.
That combination of results and attention to detail usually signals an agency that treats each client's business model as unique, not just another SEO project.
Boostability - Best for White-Label SEO
Boostability Key Stats:
- Establishment Year: 2009
- Team Size: 50-249
- Headquartered in: Lehi, UT
- Hourly Rate: $50-99/hr
- SEO Services Offered: Local SEO, on-page SEO, technical audits, backlink acquisition, content marketing, SEO for franchise businesses
- Awards: Inc. 5000 honoree, Top Utah Companies on Inc. list, Web Excellence Awards recognition, Best of Small Business Awards recognition
- Recognizable Clients: Melolinks LLC
- Clutch/G2 Rating: 4.7/5 on Clutch (52 reviews)
What Does Boostability Do?
Boostability delivers SEO services that help B2B brands increase organic search visibility and grow qualified traffic. Their approach emphasizes scalable SEO tactics, including keyword targeting and on-page optimization.
While known for supporting small businesses, they apply structured SEO processes that benefit B2B sites. Their service is focused on steady organic growth aligned with long-term business goals.
Why I Picked Boostability for B2B SEO:
They've built scalable processes that work for businesses with multiple locations or franchise models, which solves a specific B2B challenge: maintaining consistent SEO across different markets. That scalability means B2B brands with regional operations don't have to reinvent their SEO strategy for each location.
Summary of Real User Reviews:
Clients often mention professionalism, flexibility, and responsiveness.
That pattern of quick wins and adaptability usually signals an agency that's refined its processes through volume and knows how to move fast.
Brafton - Best for SEO Content Development
Brafton Key Stats:
- Establishment Year: 2008
- Team Size: 50-249
- Headquartered in: Boston, MA, Chicago, IL, Sydney, Australia, London, England
- Hourly Rate: $150-199/hr
- SEO Services Offered: Content marketing, link-building, on-page SEO, SEO audits, conversion optimization, keyword strategy
- Awards: Indigo Award for Promotional Material, 2023, Indigo Award for Website Design, 2023, Inc. 5000 America's Fastest-Growing Company, A Top Marketing Strategy Company 2022, Best SaaS Animation - Gold Dotcomm Award 2022, Global Search Awards Finalist, PR Daily's Top Digital Campaign of 2022, Gold, AVA Digital Award, CMA Finalist: Best Always-on Content, CMA Finalist: Best B2B Campaign 2021
- Recognizable Clients: Epson, Marsh McLennan Agency
- Clutch/G2 Rating: 4.9/5 on Clutch (43 reviews)
What Does Brafton Do?
Brafton specializes in SEO content services that fuel B2B search performance through optimized thought leadership, blog content, and strategic editorial assets. Their team conducts keyword and audience research tailored to business buyers and industry relevance.
Brafton integrates content with SEO best practices to drive organic visibility and engagement. This makes them a strong fit for B2B content-centric SEO strategies.
Why I Picked Brafton for B2B SEO:
Content is their core strength, which addresses the B2B challenge of needing educational, thought-leadership material that ranks and converts. That content-first approach means B2B brands get assets that serve both SEO and sales enablement, not just keyword stuffing.
Summary of Real User Reviews:
People highlight high-quality content marketing and timely delivery.
They have strong content quality and project discipline, which signals an agency that understands how content fits into longer sales cycles and buyer education.
Directive Consulting - Best for B2B Demand Gen Marketing
Directive Consulting Key Stats:
- Establishment Year: 2014
- Team Size: 50-249
- Headquartered in: Irvine, CA, Austin, TX, Toronto, Canada
- Hourly Rate: $100-149/hr
- SEO Services Offered: B2B SEO for lead generation, technical SEO, content marketing, keyword research, SEO for ecommerce
- Awards: Clutch Awards for Top SEO and Digital Marketing Company, Opsstars Digital, Transformation Award 2023, 2021 Inc. 5000, NYX 2021 Video Awards - Gold and Silver, Hermes 2021 Video Awards - Gold, 2021 Integrated Agency of the Year, 2nd Place - B2B Ignite 2021 - Best SME Campaign, First Place in B2B Ignite USA 2021 - Best Lead Gen
- Recognizable Clients: iCIMS, Corti
- Clutch/G2 Rating: 4.8/5 on Clutch (56 reviews)
What Does Directive Consulting Do?
Directive Consulting is a performance-driven B2B SEO agency that uses data analytics and tailored optimization plans to generate qualified leads. They focus on high-intent keyword targeting, technical SEO enhancements, and competitive research.
Their SEO strategies are built to support customer acquisition and revenue growth. Directive's strength lies in aligning SEO with the B2B buyer funnel.
Why I Picked Directive Consulting for B2B SEO:
They're known for their analytical rigor, which solves the B2B challenge of proving SEO's impact on pipeline and revenue. That data-driven approach means B2B brands get clear attribution between SEO efforts and business outcomes, not just traffic reports.
Summary of Real User Reviews:
Clients often mention their thoroughness and strong results in both SEO and PPC campaigns. The ability to adapt to client goals and provide valuable insights shows up in reviews.
This pattern of analytical depth and adaptability usually signals an agency that treats SEO as a revenue channel and adjusts its approach based on the data.
Single Grain - Best for B2B CRO
Single Grain Key Stats:
- Establishment Year: 2009
- Team Size: 10-49
- Headquartered in: Los Angeles, CA
- SEO Services Offered: SEO for SaaS, link-building, keyword research, on-page optimization, conversion rate optimization, analytics
- Awards: The Award Winning Top San Francisco SEO Agency, Top Digital Marketing Agency
- Recognizable Clients: Nextiva
- Clutch/G2 Rating: 4.8/5 on Clutch (12 reviews)
What Does Single Grain Do?
Single Grain provides SEO services tailored to B2B companies seeking measurable organic growth and lead generation. They blend SEO, content strategy, and paid media insights to maximize search performance.
Their team focuses on targeting business-oriented queries and improving ranking signals that matter for enterprise audiences. Single Grain also emphasizes analytics to continuously refine SEO results.
Why I Picked Single Grain for B2B SEO:
Their SaaS and B2B specialization means they understand subscription models and recurring revenue dynamics, which address the unique challenge of optimizing for customer lifetime value rather than one-time conversions. That focus means B2B brands get SEO strategies aligned with retention and expansion, not just acquisition.
Summary of Real User Reviews:
People highlight effective paid and organic marketing campaigns. Creativity and innovation in campaign management also show up in reviews, along with responsiveness and professionalism.
That mix of creativity and channel integration usually signals an agency that thinks beyond SEO in isolation and understands how it fits into broader growth strategies.
Level Agency - Best for Paid Media + SEO
Level Agency Key Stats:
- Establishment Year: 2010
- Team Size: 50-249
- Headquartered in: Pittsburgh, PA
- SEO Services Offered: Enterprise SEO, lead generation SEO, SEO strategy, backlink analysis, content creation, ecommerce SEO
- Awards: Fast 50, Great Places to Work
- Recognizable Clients: AIRTEC, Bluesight, Optanix
- Clutch/G2 Rating: 4.9/5 on Clutch (50 reviews)
What Does Level Agency Do?
Level Agency offers B2B SEO solutions that align search visibility with business-driven goals, such as lead generation and pipeline acceleration. Their services include technical audits, keyword expansion, and SEO content strategies tailored to business buyers.
They also support link building and authority-building in competitive niches. Level Agency's approach is centered on measurable SEO outcomes tied to revenue.
Why I Picked Level Agency for B2B SEO:
They specialize in enterprise-level work, which addresses the challenge of B2B brands needing SEO strategies that scale across multiple product lines, regions, or business units. That enterprise focus means they understand the complexity of large B2B organizations and can coordinate SEO across different stakeholders.
Summary of Real User Reviews:
Clients often mention technical expertise and the ability to meet deadlines. Effective communication and high-quality work are evident in reviews, with several praising their collaborative approach.
From what I've seen in B2B, that pattern of technical skill and collaboration usually signals an agency that can handle complex enterprise requirements and work as an extension of internal teams.
XQL Group - Best for Pipeline-Focused B2B SEO plus AEO/GEO
XQL Group Key Stats:
- Establishment Year: 2022
- Team Size: 10-49
- Headquartered in: Spain
- Hourly Rate: $50-99/hr
- SEO Services Offered: B2B SEO strategy for commercial intent keywords, technical SEO audits, and implementation roadmap, on-page SEO and content optimization, content strategy and content production systems, link building and authority development, international SEO
- Recognizable Clients: Computools, Intelvision, Relevant Software, Wesoftyou, Inoxoft
- Clutch Rating: 5.0/5 (10 reviews)
What Does XQL Group Do?
XQL Group is a B2B marketing team for software development and B2B tech service companies. The focus is measurable pipeline and revenue outcomes from commercial-intent search, not vanity traffic. Across engagements, we have generated $20M+ in inbound revenue for clients. Our SEO approach also includes AEO/GEO, helping clients earn visibility in AI Overviews and LLM recommendations, which increasingly influence vendor discovery in 2026.
Why I Picked XQL Group for B2B SEO?
XQL Group builds SEO programs for companies that need qualified leads and revenue, not just rankings. The team operates with a pipeline-first model and extends classic B2B SEO into AEO/GEO so clients can win visibility in AI Overviews and ChatGPT-style recommendations. This matters now because AI discovery is already creating sales opportunities for service firms.
Summary of Real User Reviews:
XQL Group has generated $20M+ in inbound revenue for B2B software companies. Case results include 4-5.5x organic traffic growth in under a year, SQL growth from near zero to 2–3 per month, 50–70 inbound leads per month, $1M in SEO revenue per year, and successful traffic recoveries.
Clients also see early LLM impact, with deals closed in 30-60 days and up to 25% of inbound coming from AI discovery. Clients consistently value their execution depth, commercial focus, and clarity around revenue outcomes.
My Research Methodology and Selection Process
Initial Data Collection
I started by building a longlist of B2B SEO agencies from multiple sources. I pulled agencies from Clutch and G2 that had B2B or enterprise SEO listed as a specialty.
Then I searched for agencies ranking for B2B SEO-related keywords to see who search engines themselves recognize. I also looked for case studies specifically mentioning B2B clients to identify agencies with proven experience in this space.
This gave me an initial list of around 150 agencies claiming B2B SEO capabilities.
Shortlisting Phase
The first filter was simple: remove any agency without verified reviews on Clutch or G2. If they don't have client feedback, I can't verify their claims.
From there, I analyzed review patterns to understand what clients actually say about their work. I looked for mentions of lead generation results, understanding of B2B sales cycles, and ability to target decision-makers.
I also checked whether reviews came from B2B clients or if the agency was just doing general SEO work.
Verification of Claims
I cross-checked what agencies claim on their websites against what clients say in reviews. If an agency says it specializes in B2B lead generation, I looked for client reviews that mention actual lead improvements.
I also examined case studies to see what kind of results they've delivered. For agencies with public case studies, I spot-checked a few client websites in Ahrefs to confirm that the traffic and ranking growth were real.
Authority & Industry Contribution Layer
I looked for credibility signals like industry awards, mentions in respected publications, and whether the agency has contributed original research or insights to the SEO community.
Agencies with awards from Clutch, recognition in industry publications, or thought leadership content scored higher because it shows they're known in the space.
B2B-Specific Evidence
The final filter was checking for dedicated B2B SEO service pages, verified reviews from B2B clients, and case studies demonstrating work with companies with complex sales cycles.
I also looked for evidence that the agency understands B2B-specific challenges, such as targeting multiple decision-makers, creating content for different buyer stages, and measuring the SEO impact on pipeline and revenue.
How to Choose the Right B2B SEO Agency
Choosing the right B2B SEO agency starts with understanding your specific business needs and the complexity of your sales cycle.
- Industry Experience: Look for agencies with proven B2B work, not just general SEO. Check their case studies for clients in your industry or with similar sales cycles. Agencies that understand B2B buyer journeys and decision-maker targeting will deliver better results than those treating B2B like consumer SEO.
- Service Offerings: Match agency capabilities to your needs. If you need content for multiple buyer stages, prioritize agencies with strong content teams. If technical SEO is your gap, look for agencies with deep technical audit experience. B2B brands often need a mix of technical SEO, content strategy, and link building, so find an agency that covers your specific gaps.
- Pricing Structure: Understand how agencies price their work. Some charge hourly, others use monthly retainers, and others use project-based pricing. B2B SEO often commands higher rates because it requires understanding complex industries and longer sales cycles. Cheaper isn't always better if the agency doesn't understand your business model.
- Results Measurement: Ask how they measure success. Good B2B SEO agencies track metrics that matter for business growth: qualified lead volume, pipeline contribution, and revenue attribution, not just rankings and traffic. Make sure they can tie SEO efforts to business outcomes you care about.
- Compliance Knowledge Demonstration: For regulated industries, verify the agency understands your compliance requirements. Ask about their experience with industry-specific regulations and how they ensure SEO strategies don't create compliance risks. Agencies without this knowledge can create problems that cost more to fix than they save.
Bottom Line
Choosing the right B2B SEO agency can accelerate your lead generation and revenue growth when you find a partner who understands enterprise buying behavior. The agencies in this comparison offer different strengths, from AI-powered link building to content-first strategies and data-driven campaign management. Making a data-driven decision means evaluating agencies based on their B2B track record, service capabilities, and proven results with business clients. The B2B landscape continues to shift toward more sophisticated buyer journeys and longer sales cycles, so your SEO partner needs to understand how to target decision-makers at every stage, especially as the B2B ecommerce market reaches $32.1 trillion in 2025.
Ready to streamline your B2B SEO process? Get started to see how the right SEO partner can accelerate your digital growth.
References
- https://seoprofy.com/blog/b2b-seo-statistics/
- https://www.marketingcharts.com/customer-centric/lead-generation-and-management-107203
- https://www.demandsage.com/b2b-marketing-statistics/
- https://beomniscient.com/blog/b2b-seo-statistics/
- https://capitaloneshopping.com/research/b2b-ecommerce-statistics/
Maria Harutyunyan is the co-founder at Loopex Digital, one of the fast-growing SEO agencies in the world. She grew the agency to a 7-figure from the ground up in 3 years. Outside of Loopex Digital, Harutyunyan is a keynote speaker and SEO coach. She is the founder of the first SEO academy, an off-line training program in Yerevan, Armenia.
