The MSP market is brutal: There are more than 40,000 MSPs in North America alone, all fighting for the same leads. At the same time, over 70% of B2B buyers start their search on Google before they ever talk to a sales rep. Put those together and you get the reality: if your MSP isn’t showing up in search, you’re not even in the conversation.
That’s why the right MSP SEO services matter. The right MSP SEO agency doesn’t just push you up the rankings; it helps you earn trust, win visibility in your local market, and keep a steady flow of qualified leads. Below, we’ll break down six agencies built for MSPs and when to choose each.
Methodology: How We Chose the Best MSP SEO Agencies
Let’s be honest: most “best agency” lists read like phone books. Twenty names, little context, and no real difference between them. We didn’t want that.
We started broad: every company calling itself an MSP SEO agency went on the list. Then we cut. Hard. If an agency marketed itself as MSP-focused but had zero proof, it didn’t make it. If they offered generic SEO but couldn’t show practical MSP SEO services like technical fixes, link-building, or local search wins, out they went.
That’s why you’re not seeing 20 names here. Just six. The six that showed real MSP experience, real results, and a reason to trust them with your growth.
1. MSP SEO Agency
Locations Covered: Global/remote; clients in the U.S., UK, Europe, MENA, and Australia.
Service Lineup: SEO-only agency dedicated to MSPs, cybersecurity, and IT companies.
SEO Services Lineup:
- Local SEO (Google Business Profile, service-area landing pages, map-pack optimization)
- Link building / digital PR (IT/tech blogs, MSP directories, relevant local tech sites)
- On-page SEO (keyword optimization, metadata, site structure)
- Technical SEO (crawlability, speed, schema)
- SEO audits, penalty recovery, and quarterly reporting
- Web design/redesign with MSP-specific UX/UI
Why They Stand Out:
MSP SEO Agency is one of the few companies that doesn’t try to be everything to everyone; they only work with MSPs. That focus shows up in their results. In a case study with Orange Crew, they reported a 136% domain authority jump and secured top-10 rankings within just three months. Their approach to backlinks is also sharper than average: instead of paying for generic placements, they conduct industry-specific digital PR and link-building with the best IT-relevant blogs, MSP directories, and local tech publications that drive meaningful results.
When to Choose: Best if your growth depends on local leads and industry-relevant authority, and you want a partner with published proof they can deliver quick, measurable gains.
2. Loopex Digital
Locations Covered: Global client base, with a strong presence in the U.S. MSP market.
Service Lineup: Full-stack SEO partner.
SEO Service Lineup:
- Technical SEO & audits (site health, Core Web Vitals, migrations)
- On-page SEO (content mapping, optimization, metadata)
- Link building & digital PR (guest posting, insertions, blogger outreach)
- Local & multi-location SEO (service-area and regional scaling)
- SEO consulting & white label SEO
- SEO migration support for site rebuilds
Why They Stand Out:
Loopex has already applied its SEO framework to 100+ MSP companies. Their credibility comes from process: they cover the full SEO stack (technical, on-page, off-site, and local), publish case studies, and share playbooks on MSP SEO.
Their link-building strategy relies heavily on guest posting and high-value digital PR placements that carry genuine authority.
When to Choose: Go with Loopex Digital if you need a one-stop SEO partner that handles everything: technical, content, links, and scaling across multiple locations. They’re also a strong fit if you want a more aggressive link-building and PR push, or if you’re an agency looking for a white-label SEO provider with proven MSP results.
3. Lemonade Stand
Locations Covered: Primarily U.S.-based, serving MSPs nationwide with remote delivery.
Service Lineup: Digital marketing, including web design/dev, SEO, PPC, content, email/social, reputation, and ongoing account management.
SEO Service Lineup:
- Web design & development
- SEO / organic growth
- Content & inbound marketing (blogs, storytelling, campaigns)
- Paid media & PPC
- Reputation management & local SEO
- Social media & branding support
- Strategic consulting & account management
Why They Stand Out:
What makes Lemonade Stand credible is that they’ve built and sold their own MSP, using the same methods they now offer to clients. That “we’ve lived it” angle is rare in this space. They also stand out for flexibility, which MSP owners frustrated by agency lock-ins will appreciate. And unlike technical-only SEO shops, Lemonade Stand leans hard into creative storytelling and broader inbound campaigns, so they can make even dry IT services feel human and engaging.
When to choose:
Choose Lemonade Stand if you want a blend of creative marketing and SEO, rather than pure technical optimization. They’re a fit for early to mid-stage MSPs who need to grow visibility, build brand trust, and avoid being tied to rigid agency contracts.
4. Wingman Marketing
Locations covered: Global; offices in the UK and the U.S.
Service lineup: Holistic MSP growth partner: positioning, messaging, custom web builds, content, demand gen, sales alignment, education.
SEO services lineup:
- On-site optimization embedded in campaigns
- Content planning tied to buyer messaging
- Visibility programs (content/PR/awareness)
Why they stand out:
They’ve worked with 300+ MSPs/IT vendors since 2017 and focus on connecting marketing to sales conversations. The value is translation: turning technical services into business outcomes that prospects actually buy.
When to choose: You need more than rankings - a partner to align your story, site, and pipeline, especially if you’re operating across multiple regions.
5. Abstrakt Marketing Group
Locations covered: HQ St. Louis; serves all 50 U.S. states + Canada.
Service lineup: Full-funnel: outbound appointment setting, SEO/inbound, PPC, web/creative, CRM/RevOps, and even talent acquisition; published package tiers and regional exclusivity.
SEO services lineup:
- On-page SEO, content, and local listings/GBP
- Backlink deliverables at higher tiers (e.g., DA>30 links)
- Reporting and performance tracking
- SEO integrated with outbound programs
Why they stand out:
They’re one of the few to offer regional exclusivity and a performance clause (“work for free until benchmarks are met”). Big footprint, broad capabilities. Note mixed third-party reviews; read the terms closely.
When to choose: You want one provider for SEO and pipeline generation at scale, and you value exclusivity and clear packaging.
6. 310 Creative
Locations covered: Los Angeles-based; serves B2B clients nationally/remotely.
Service lineup: B2B inbound/demand gen: SEO, content, ABM, paid, CRO, and RevOps advisory, built to connect marketing to pipeline.
SEO services lineup:
- Technical and on-page SEO integrated with content ops
- Editorial planning, landing pages, conversion funnels
- Reporting that maps to revenue metrics
Why they stand out:
Not MSP-exclusive, and that can be useful sometimes. They bring cross-industry B2B patterns and tie organic growth to RevOps and conversion paths, so SEO isn’t a silo; it’s part of a measurable demand engine.
When to choose: You’re aiming beyond local markets and want SEO orchestrated with demand gen and CRO to grow a qualified pipeline, not just rankings.
Conclusion
Out of all six, the two that stand out the most are MSP SEO Agency and Loopex Digital. Both go deep into SEO for MSPs, no generic “marketing for IT” bundles dressed up as SEO. They’ve proven themselves with strong digital PR, serious link-building, and case studies that show real wins. If you’re looking for an MSP SEO agency with the full package (technical fixes, local optimization, and authority-building links), these two are your best bet.
That said, every MSP is different. Before signing with anyone, weigh what you actually need: full-stack MSP SEO services, local visibility, or a broader marketing partner. The right choice isn’t the one with the slickest pitch, but the one that can prove they move the needle where it matters most.
Maria Harutyunyan is the co-founder at Loopex Digital, one of the fast-growing SEO agencies in the world. She grew the agency to a 7-figure from the ground up in 3 years. Outside of Loopex Digital, Harutyunyan is a keynote speaker and SEO coach. She is the founder of the first SEO academy, an off-line training program in Yerevan, Armenia.
