Best Real Estate SEO Agencies in 2026: Expert's Picks

Fact checked by:
Vahan Poghosyan
Last updated:
February 12, 2026
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Finding the right real estate SEO agencies can transform your property business's online visibility. The real estate market faces unique challenges: hyper-local competition, seasonal demand shifts, and the need to rank for both broad and neighborhood-specific keywords that most general SEO agencies struggle to handle effectively, especially critical when 51% of buyers find their homes online rather than through traditional agent channels.

I've worked with property professionals for years, and I've seen how the right SEO partner can fill pipelines with qualified leads while the wrong one burns budgets chasing vanity metrics. This guide breaks down 10+ agencies I've evaluated based on their real estate expertise, local SEO capabilities, link-building strategies, and proven results. Each brings something different, whether it's AI-powered automation, technical precision, or deep local market knowledge.

My Research Approach for This Ranking

I evaluated each agency using publicly available information, including client reviews, case studies, ratings, and service details on Clutch, real estate directories, and the agencies' official websites. I only included companies that have a clearly demonstrated track record in real estate SEO.

See my full research breakdown

Why Your Business Needs a Real Estate SEO Agency

Standard SEO doesn't cut it for real estate businesses facing intense local competition, constantly shifting inventory, and buyers who search differently across neighborhoods and property types. Real estate achieves the highest ROI from SEO at 1,389%, demonstrating why specialized expertise matters more than generic approaches.

Real estate SEO requires specialized knowledge that general agencies often miss. You need geo-targeting precision, local map pack optimization, schema markup for listings, and content strategies that work across multiple markets simultaneously.

Agencies focused on real estate understand your acquisition funnel differently. They know how to balance broad market terms with hyper-local keywords, optimize for 'near me' searches, and build authority that converts browsers into qualified leads. That specialized approach directly impacts your cost per lead and close rates, particularly important when organic search yields 3.2% conversion rates compared to just 1.5% for paid search in real estate.

Top 10+ Real Estate SEO Agencies Breakdown and Comparison

Note: All data in this table is sourced from Clutch and the official websites of the listed agencies.

Company Name Years Operating Team Size Price Headquartered in Rating
Linkee 2023 50–100 $25–49/hr Yerevan, Armenia, Los Angeles, CA 4.8/5 on G2 (4 reviews)
Loopex Digital 2018 50+ $25–70/hr Yerevan, Armenia, US, LA 5.0/5 on Clutch (78 reviews)
Obelisk Infotech 2011 <50 $10–20/hr Zirakpur, Punjab, India 5.0/5 on Clutch (10 reviews)
Siana Marketing 2024 5–10 N/A Miami, FL N/A
SEO Brand 2005 10–49 $100–149/hr Boca Raton, FL 4.9/5 on Clutch (98 reviews)
Outpace SEO 2013 10–49 $100–149/hr Oklahoma City, OK 5.0/5 on Clutch (99 reviews)
Funnel Boost Media 2012 50–249 $50–99/hr San Antonio, TX 4.8/5 on Clutch (107 reviews)
Boostability 2009 50–249 $50–99/hr Lehi, UT 4.7/5 on Clutch (52 reviews)
Sure Oak 2017 10–49 $50–99/hr Brooklyn, NY 4.9/5 on Clutch (37 reviews)
Stellar SEO 2012 10–49 $100–149/hr Nashville, TN 5.0/5 on Clutch (18 reviews)
Searchbloom 2014 10–49 $100–149/hr South Jordan, UT 4.9/5 on Clutch (99 reviews)
GRO 2018 10–49 $100–149/hr Tuscaloosa, AL 5.0/5 on Clutch (11 reviews)

Linkee - Best for AI-Powered Link-Building Automation

Linkee Screenshot

Linkee Key Stats:

  • Establishment Year: 2023
  • Team Size: 50-100
  • Headquartered in: Yerevan, Armenia; Los Angeles, CA
  • Hourly Rate: $25-49/hr
  • SEO Services Offered: Automated link prospecting and outreach (AI-driven prospect vetting, email finding a,nd scheduling). Guest post and niche-edit link campaigns for building contextual backlinks
  • Clutch/G2 Rating: 4.8/5 on G2 (4 reviews)

What Does Linkee Do?

We at Linkee built an AI-powered platform that automates the entire link-building process for real estate businesses, including link prospecting and outreach. Our system handles prospect vetting, email discovery, and outreach scheduling, so property professionals can secure high-quality backlinks without the manual grind.

We focus on guest posts and niche-edit campaigns that build contextual backlinks from relevant real estate and local business sites. The platform accelerates campaign workflows while maintaining link quality and relevance across different property markets.

Why I Picked Linkee for Real Estate SEO:

We created Linkee because real estate firms need scalable link-building that doesn't sacrifice quality for speed. Our AI vetting ensures every prospect fits your market before outreach starts, which matters when you're competing in multiple neighborhoods or property segments simultaneously.

Summary of Real User Reviews:

Users mention that our platform simplifies the link-building workflow and delivers industry-specific backlinks quickly. The AI-driven targeting shows up in reviews. From what we've seen, that combination of speed and relevance usually signals a tool that understands both the technical and business sides of link acquisition.

Loopex Digital - Best for Full-Service SEO Execution

Loopex Digital Screenshot

Loopex Digital Key Stats:

  • Establishment Year: 2018
  • Team Size: 50+
  • Headquartered in: Yerevan, Armenia, US, LA
  • Hourly Rate: $25-$70/hr
  • SEO Services Offered: On-page optimization (technical SEO audits, keyword research), local (map) SEO, content development, and link building. Tailored SEO strategy to boost organic traffic and leads for real estate sites
  • Awards: Top SEO Company in Armenia (Clutch 2021), Recipient of the 'Best in SEO Innovation' award, TB 2022 Awards, TB 2023 Awards, TB 2024 Awards
  • Recognizable Clients: Turnkey Office Space, Pool Floats Company, Innolytics LLC
  • Clutch/G2 Rating: 5.0/5 on Clutch (78 reviews)

What Does Loopex Digital Do?

Loopex Digital runs comprehensive SEO campaigns that cover technical audits, keyword research, local map optimization, content creation, and link building. They tailor strategies specifically for real estate sites, focusing on converting organic traffic into actual leads and revenue.

Their approach combines on-page fixes with off-page authority building. For property businesses, that means they handle everything from site speed issues to local citation management while building backlinks that boost rankings in competitive markets.

Why I Picked Loopex Digital for Real Estate SEO:

They deliver complete SEO execution with full transparency, which is rare at their price point. Real estate businesses get custom strategies that address both technical foundations and content gaps, and that comprehensive approach typically drives better results than agencies that specialize in just one area.

Summary of Real User Reviews:

Clients often mention improvements in keyword rankings and domain authority. The strategic link-building and site optimization work shows up in reviews, too.

That mix of technical fixes and authority building usually means an agency that understands how local search actually works.

Obelisk Infotech - Best for Web Design & SEO

Obelisk Infotech Key Stats:

  • Establishment Year: 2011
  • Team Size: <50
  • Headquartered in: Zirakpur, Punjab, India
  • Hourly Rate: $10-20/hr
  • SEO Services Offered: Technical SEO, on-page SEO, local SEO, AI SEO/GEO, white-hat link building
  • Recognizable Clients: Y Group Remodeling, California Limo, Michael Dunkley
  • Clutch: 5.0/5 on Clutch (10 reviews)


What Does Obelisk Infotech Do?

Obelisk Infotech is a full-stack SEO and digital marketing agency specializing in technical SEO, AI-driven optimization, and scalable organic growth strategies. The company helps businesses improve search visibility across Google Search, AI Overviews, and generative search platforms through structured content, entity optimization, and white-hat link building. Their work spans local businesses, ecommerce brands, and service-based companies targeting competitive markets in the US, UK, and Australia.

Why I Picked Obelisk Infotech for Real Estate SEO:

Real estate firms must rank for competitive local and AI-driven searches that show up in tools like ChatGPT and Gemini. Obelisk Infotech delivers targeted SEO, local visibility, and AI search optimization designed for agents and brokerages, helping you appear for buyers and sellers across maps, organic search, and AI assistants, driving more leads and conversions.

Summary of Real User Reviews:

Clients consistently highlight Obelisk Infotech’s responsiveness, clear communication, and precision in executing SEO tasks. 

Reviews frequently mention reliable delivery, transparent reporting, and measurable improvements in organic visibility, especially for local and service-based SEO campaigns.

Siana Marketing - Best for AI SEO/GEO

Siana Marketing Key Stats:

  • Establishment Year: 2024
  • Team Size: 5-10
  • Headquartered in: Miami, FL
  • SEO Services Offered: Strategic SEO, GEO, AI Visibility, Lead Generation, Thought Leadership
  • Recognizable Clients: HomeVestors, GW Architects, Kitching & CO, Corcoran, Dvele
  • Clutch/G2 Rating: N/A

What Does Siana Marketing Do?

Siana Marketing is a construction-focused SEO / GEO agency specializing in AI search visibility and lead generation. The agency helps construction, architecture, engineering, and real estate companies appear in Google Search, AI Overviews, ChatGPT, Perplexity, and other generative engines. Their work combines technical SEO, local campaigns, authoritative content creation, and Generative Engine Optimization to ensure clients are discoverable where modern buyers actually search. Siana Marketing is known for data-driven content, location-based authority building, and deep industry expertise in the built environment.

Why I Picked Siana Marketing for Real Estate SEO:

I picked Siana because they are one of the few agencies fully specialized in AI-driven search for construction. Their GEO framework is built specifically to earn visibility in AI search results, not just traditional rankings, which is a major differentiator in 2026.

Summary of Real User Reviews:

Clients consistently praise Siana for their construction industry knowledge, proactive communication, and measurable gains in qualified leads. Reviews frequently mention improved visibility in competitive local markets and strong performance in AI-powered search results.

SEO Brand - Best for Enterprise SEO

SEO Brand Screenshot

SEO Brand Key Stats:

  • Establishment Year: 2005
  • Team Size: 10-49
  • Headquartered in: Boca Raton, FL, Hollywood, FL, Philadelphia, PA, Boston, MA
  • Hourly Rate: $100-149/hr
  • SEO Services Offered: Comprehensive organic search and PPC. SEO Brand offers enterprise and local SEO, content strategy, and paid ads (Google/Meta) to attract qualified leads. Their AI-powered SEO and PPC integrate for holistic lead generation
  • Awards: Clutch Top SEO Agency (USA, 2017); Vega Digital Award for SEO (2025)
  • Recognizable Clients: Sotheby's International Realty (Canada)
  • Clutch/G2 Rating: 4.9/5 on Clutch (98 reviews)

What Does SEO Brand Do?

SEO Brand integrates AI-driven SEO with PPC campaigns to build complete marketing systems for real estate businesses. They cover enterprise and local SEO, content strategy, and paid advertising across Google and Meta platforms, all designed to attract qualified leads.

Their AI-powered approach connects organic and paid channels. For real estate clients, that means coordinated campaigns that fill pipelines while improving long-term visibility across multiple property markets and buyer segments through niche-relevant backlinks.

Why I Picked SEO Brand for Real Estate SEO:

What sets them apart is their blend of AI tools with a conversion-focused strategy. Real estate firms need more than rankings; they need leads that close. SEO Brand's full-funnel approach addresses that by connecting visibility improvements directly to pipeline growth and ROI.

Summary of Real User Reviews:

People consistently highlight their project management and clear communication.

Organization and performance usually mean an agency that treats your business goals as seriously as search metrics. The customized strategies and measurable results keep coming up as well.

Outpace SEO - Best for Technical SEO

Outpace SEO Screenshot

Outpace SEO Key Stats:

  • Establishment Year: 2013
  • Team Size: 10-49
  • Headquartered in: Oklahoma City, OK, Charlotte, NC
  • Hourly Rate: $100-149/hr
  • SEO Services Offered: Full-spectrum SEO: On-page audits, keyword research, technical fixes, and local/map SEO, plus off-page services (link building, citation management). Also provides content writing, PPC, and website development for real estate clients
  • Awards: Clutch Top Real Estate SEO Company (USA, 2023–2025); Clutch Top 1000 SEO (2024); DesignRush Top SEO Agency in Oklahoma (2024)
  • Recognizable Clients: Sales Focus Inc., KC Waterproofing & Foundation Repair, Inc., Mirage Screen Systems
  • Clutch/G2 Rating: 5.0/5 on Clutch (99 reviews)

What Does Outpace SEO Do?

Outpace SEO runs technical, data-driven campaigns led by computer scientists. They handle on-page audits, keyword research, technical fixes, local map SEO, link building, and citation management, with additional services covering content writing, PPC, and website development.

Their science-led approach builds custom strategies based on analytics and testing. For competitive property markets, that means campaigns grounded in data rather than guesswork, with transparent reporting that shows exactly what's driving results.

Why I Picked Outpace SEO for Real Estate SEO:

Their computer science background brings a level of technical precision most agencies can't match. Real estate sites often face complex technical issues (duplicate content from listings, slow load times, poor mobile experience), and Outpace's analytical approach systematically solves them while driving sustainable traffic growth.

Summary of Real User Reviews:

Clients report significant increases in organic traffic and keyword rankings, with some doubling their traffic. Proactive service and transparency also come up frequently.

That kind of measurable growth, combined with clear communication, usually indicates an agency that delivers on technical promises without overpromising results.

Funnel Boost Media - Best for National SEO

Funnel Boost Media Screenshot

Funnel Boost Media Key Stats:

  • Establishment Year: 2012
  • Team Size: 50-249
  • Headquartered in: San Antonio, TX
  • Hourly Rate: $50-99/hr
  • SEO Services Offered: Local and national SEO, including e-commerce and lead-gen SEO. They also offer PPC management and CRO optimization. Focus on website design and content to generate high-value leads. Services tailored to home services and property businesses
  • Awards: UpCity National Excellence Award (United States, 2025); Clutch Top Digital Marketing Company – Veteran Owned (USA)
  • Recognizable Clients: Elegant Bath & Remodel
  • Clutch/G2 Rating: 4.8/5 on Clutch (107 reviews)

What Does Funnel Boost Media Do?

Funnel Boost Media specializes in local and national SEO with a strong focus on lead generation. They combine SEO with PPC management, conversion rate optimization, website design, and content creation, all tailored for home services and property businesses.

Their measurable approach tracks everything back to actual inquiries and leads. For real estate businesses, that means campaigns designed to fill your pipeline rather than just improve rankings, with responsive service that adapts as market conditions change.

Why I Picked Funnel Boost Media for Real Estate SEO:

They've been delivering measurable lead-gen results since 2012, with a track record in home services and real estate that shows they understand local market dynamics. Their focus on actual business outcomes (leads per month, first-page rankings that convert) aligns perfectly with how property professionals measure success.

Summary of Real User Reviews:

People consistently mention their responsiveness and tangible results. One home remodeling client achieved first-page rankings and steady monthly new leads.

That kind of sustained performance, combined with strong communication, typically signals an agency that treats your lead pipeline as its primary success metric.

Boostability - Best for SEO Content Writing

Boostability Screenshot

Boostability Key Stats:

  • Establishment Year: 2009
  • Team Size: 50-249
  • Headquartered in: Lehi, UT
  • Hourly Rate: $50-99/hr
  • SEO Services Offered: Small-business SEO platform: local listing optimization, on-page SEO, content creation, and link building. Leverages automated tools to handle keyword tracking, site audits, and localized SEO (e.g. Google Business Profile) for real estate agents
  • Awards: Clutch Top SEO Company (2021)
  • Recognizable Clients: KIARO Computer Solutions, A la Carte Tours, Bond Company, Everblak
  • Clutch/G2 Rating: 4.7/5 on Clutch (52 reviews)

What Does Boostability Do?

Boostability provides a technology-driven SEO platform focused on small and local businesses. Their proprietary system handles local listing optimization, on-page SEO, content creation, link building, keyword tracking, and site audits, with special attention to Google Business Profile optimization for real estate agents.

Their automated platform streamlines SEO campaigns while keeping costs manageable. For real estate agents and small brokerages, that means affordable, hands-off growth without sacrificing local visibility or search rankings.

Why I Picked Boostability for Real Estate SEO:

Many real estate agents need effective SEO but can't justify the cost of enterprise pricing. Boostability's tech-driven platform delivers affordable, effective local SEO, freeing agents to focus on closing deals while the system systematically improves visibility.

Summary of Real User Reviews:

Clients note substantial local SEO gains and first-page rankings. One reviewer specifically mentioned how Boostability's strategy helped their small business rank well online, attributing steady traffic growth to the campaign.

That kind of consistent local performance at their price point is hard to match.

Sure Oak - Best for SEO Strategy Consulting

Sure Oak Screenshot

Sure Oak Key Stats:

  • Establishment Year: 2017
  • Team Size: 10-49
  • Headquartered in: Brooklyn, NY
  • Hourly Rate: $50-99/hr
  • SEO Services Offered: Comprehensive SEO services: technical audits, site optimization, content creation, and authority-building link campaigns. Focuses on niche outreach and custom content to improve rankings and leads for clients
  • Awards: Clutch Top SEO/Link-Building Company, Top SEO Company Financial Services 2025, Top SEO Company Education 2025, Top SEO Company Business Services United States
  • Recognizable Clients: TuitionHero
  • Clutch/G2 Rating: 4.9/5 on Clutch (37 reviews)

What Does Sure Oak Do?

Sure Oak develops custom SEO and link-building strategies emphasizing quality over volume. They handle technical audits, site optimization, content creation, and authority-building link campaigns with niche outreach designed for long-term results across industries including finance, real estate, and education, leveraging email discovery for effective campaigns.

Their human-centric approach means every strategy gets customized to your specific market and goals. For real estate clients, that translates to white-hat link and content strategies that build steady traffic and lead growth without shortcuts that risk your domain authority.

Why I Picked Sure Oak for Real Estate SEO:

Sure Oak's commitment to quality-first, customized link building aligns perfectly with real estate's need for sustainable growth. Property businesses can't afford risky link schemes, and Sure Oak's white-hat approach builds authority that lasts through algorithm updates while driving qualified traffic to your listings.

Summary of Real User Reviews:

Customers frequently mention their effectiveness and commitment. Many saw dramatic SEO gains (some over 50% traffic increase), and the team's adaptability and responsive project management also show up in reviews.

That combination of results and flexibility usually indicates an agency that treats your success as a long-term partnership.

Stellar SEO - Best for Link-Building

Stellar SEO Screenshot

Stellar SEO Key Stats:

  • Establishment Year: 2012
  • Team Size: 10-49
  • Headquartered in: Nashville, TN
  • Hourly Rate: $100-149/hr
  • SEO Services Offered: Specialized link-building and content marketing: custom outreach campaigns for high-quality contextual backlinks. Also does on-page SEO and technical fixes. (25,000+ links built in law/real estate)
  • Awards: Inc. 5000 Honoree (2024, 2025), Inc. Best Workplaces (2023, 2025)
  • Recognizable Clients: Visio Financial Services, Churchill Mortgage, Vacuum Elevators, LLC
  • Clutch/G2 Rating: 5.0/5 on Clutch (18 reviews)

What Does Stellar SEO Do?

Stellar SEO specializes in white-hat link building and content-driven SEO. They create data-driven outreach campaigns for high-quality contextual backlinks, building over 25,000 links for clients in law, finance, and real estate, along with on-page SEO and technical fixes.

Their Inc. 5000 recognition reflects their growth and effectiveness. For real estate clients, that means earning authoritative backlinks from relevant sites that improve domain authority and translate directly into higher search rankings and organic traffic.

Why I Picked Stellar SEO for Real Estate SEO:

Their proven ability to earn authoritative backlinks at scale makes them valuable for real estate brands competing in tough markets. With 25,000+ links built across similar industries, they understand how to acquire high-DA links that actually move rankings without risking your site's reputation.

Summary of Real User Reviews:

Reviews mention their competitive pricing and strong ROI. Clients consistently saw substantial increases in traffic and domain authority from Stellar's link campaigns, and the team's clear communication and reliability were also noted.

That track record of measurable authority growth speaks to their white-hat approach actually working.

Searchbloom - Best for Local SEO

Searchbloom Screenshot

Searchbloom Key Stats:

  • Establishment Year: 2014
  • Team Size: 10-49
  • Headquartered in: South Jordan, UT
  • Hourly Rate: $100-149/hr
  • SEO Services Offered: Local and national SEO (on-page and off-page), including Google Business Profile optimization. Conversion-focused SEO and PPC. They emphasize data analysis, transparent reporting, and white-hat link building tailored to real estate and local markets
  • Awards: MountainWest Capital Network Utah 100 Fastest-Growing Companies, Clutch Top 1000 SEO Company (2023–24)
  • Recognizable Clients: Monster House Plans, Glassware Company, Overbeck Machine Tools, LLC
  • Clutch/G2 Rating: 4.9/5 on Clutch (99 reviews)

What Does Searchbloom Do?

Searchbloom offers tailored SEO and PPC services with a strong focus on local search and transparency. They handle local and national SEO (on-page and off-page), Google Business Profile optimization, conversion-focused campaigns, data analysis, and white-hat link building specifically for real estate and local markets.

Their ROI-driven partnerships mean they work closely with clients to improve local search presence. For real estate businesses, that translates to tangible increases in visibility and inquiries through transparent, goal-oriented strategies.

Why I Picked Searchbloom for Real Estate SEO:

Real estate success lives and dies by local visibility, and Searchbloom's transparent, ROI-driven approach consistently benefits property clients. Their focus on local search expertise, combined with conversion-focused campaigns, means they understand how to turn local rankings into actual business growth.

Summary of Real User Reviews:

Users report excellent outcomes, including large boosts in rankings, traffic, and conversions. One real estate client praised their 'outstanding results' and noted that the team 'truly cares about our success.'

That level of client satisfaction, combined with measurable performance, typically indicates an agency that treats your local market dominance as its mission.

GRO - Best for General Digital Marketing

GRO Screenshot

GRO Key Stats:

  • Establishment Year: 2018
  • Team Size: 10-49
  • Headquartered in: Tuscaloosa, AL
  • Hourly Rate: $100-149/hr
  • SEO Services Offered: Full digital marketing: SEO (on-page, technical, local), PPC/SEM, social media, web and creative design, branding. Integrated campaigns align SEO, ads, and content to drive leads. Particularly experienced in student housing and multifamily marketing
  • Awards: Inc. 5000 Honoree (2022–2025)
  • Recognizable Clients: Dial Senior Living, The Dinerstein Companies, BH Management, Granite Management, The Alice Maxwell Team
  • Clutch/G2 Rating: 5.0/5 on Clutch (11 reviews)

What Does GRO Do?

GRO provides full-service creative marketing, including SEO (on-page, technical, local), PPC/SEM, social media, web and creative design, and branding. They build data-driven growth strategies that drive leads and retention, with particular experience serving the student housing and multifamily real estate sectors.

Their integrated approach connects SEO, paid ads, and content to create cohesive campaigns. For real estate clients, that means coordinated marketing that fills pipelines while building long-term brand presence across multiple channels.

Why I Picked GRO for Real Estate SEO:

GRO's full-funnel digital marketing approach sets them apart in the real estate space. Their proven success with student housing and multifamily projects, combined with integrated SEO/PPC strategies, enables them to coordinate complex campaigns that drive both immediate leads and sustained growth.

Summary of Real User Reviews:

Clients consistently mention their project management and communication. Reviews praise their adaptability and personalized service, noting improvements in lead generation and campaign performance.

That combination of organization and results typically signals an agency that can handle the complexity of multi-property or multi-market real estate businesses.

My Research Methodology and Selection Process

Initial Data Collection

I built my initial longlist by pulling agencies from industry-relevant directories like Clutch and G2, analyzing SERP results for top real estate SEO companies, and reviewing verified case studies found online. This process generated a comprehensive list of hundreds of agencies claiming real estate expertise.

Shortlisting Phase

The first filtering stage removed agencies with zero verified reviews, since client proof matters more than marketing claims. I prioritized agencies with consistent Clutch and G2 feedback, then analyzed review patterns to identify real strengths like quality of work, measurable results, communication responsiveness, and industry-specific knowledge.

Verification of Claims

I cross-verified everything agencies claimed on their sites against what clients actually said in reviews. This meant comparing site claims versus review statements, analyzing case studies per agency, and checking whether showcased websites actually showed growth in rankings and traffic. Evidence-based validation matters more than marketing copy.

Authority and Industry Contribution Layer

I checked for credibility signals including awards, mentions in respected publications, and original research or contributions to the SEO community. Agencies that invest in thought leadership and industry recognition typically bring more depth to their client work.

Real Estate-Specific Evidence

I evaluated agencies specifically for dedicated real estate service pages, verified reviews from property industry clients, real estate case studies, and demonstrated experience with local market dynamics. This final filter ensured every agency on this list has proven real estate expertise, not just general SEO capabilities.

How to Choose the Right Real Estate SEO Agency

Selecting the right real estate SEO agency requires evaluating several factors that directly impact your property business's online success.

Industry Experience: Look for agencies with proven real estate expertise, not just general SEO knowledge. Check their portfolio for property clients, review their understanding of local market dynamics, and assess whether they grasp real estate-specific challenges like seasonal demand shifts, neighborhood-level targeting, and listing optimization.

Service Offerings: Match agency services to your specific needs. Do you need local map pack optimization, technical site fixes, content creation for property listings, or link building? Real estate businesses often require a mix of local SEO, technical optimization, and content strategy, so ensure the agency covers your priority areas—especially video capabilities since listings with video get 403% more inquiries than those without.

Pricing Structure: Understand rate models and what drives costs in real estate SEO. Local SEO work commands different pricing than national campaigns, and specialized services like schema markup for listings or multi-location optimization may cost more. For context, the average cost per lead is $66.02 for real estate search advertising, helping benchmark your SEO investment against paid alternatives. Get clear on what's included at each price point.

Results Measurement: Define success metrics that matter for your business. Focus on qualified leads, cost per acquisition, local ranking improvements, and organic traffic from high-intent keywords rather than vanity metrics like total traffic or keyword count. Set realistic expectations knowing the national average conversion rate falls between 0.4% and 1.2% for real estate leads. Ask agencies how they track and report on business outcomes.

Compliance Knowledge Demonstration: Evaluate agencies based on their understanding of real estate marketing regulations and ethical SEO practices. They should know fair housing advertising requirements, understand local disclosure rules, and practice white-hat SEO that protects your brand reputation while building sustainable authority.

Bottom Line

Choosing the right real estate SEO agency can transform your property business's lead generation and market visibility. The agencies in this comparison bring different strengths, from AI-powered automation to technical precision to local market expertise. Data-driven decision making matters when selecting your SEO partner, so evaluate agencies based on their proven real estate experience, service alignment with your needs, transparent pricing, measurable results, and ethical practices. The right agency becomes a growth partner, not just a vendor. Ready to streamline your real estate SEO process? Get started to see how the right SEO partner can accelerate your digital growth.

References

  1. https://virtualstaging.com/post/50-real-estate-statistics-for-2024
  2. https://seoprofy.com/blog/seo-roi-statistics/
  3. https://www.ranktracker.com/blog/real-estate-seo-statistics-for-2024/
  4. https://placester.com/real-estate-marketing-academy/trends
  5. https://www.promodo.com/blog/real-estate-benchmarks-2024
  6. https://www.followupboss.com/blog/real-estate-lead-conversion-rate

Maria Harutyunyan is the co-founder at Loopex Digital, one of the fast-growing SEO agencies in the world. She grew the agency to a 7-figure from the ground up in 3 years. Outside of Loopex Digital, Harutyunyan is a keynote speaker and SEO coach. She is the founder of the first SEO academy, an off-line training program in Yerevan, Armenia.

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